Doing things with intention.

creative director based in seattle, washington.

Katrina Felicitas was born in Seattle, Washington. She is a multi-passionate, creative, and strong working woman. In 2012, she created a fashion brand, Genuine Gem. Katrina was 18 years old and eager to share her vision of who a cool modern girl was. Originally a jewelry line, the brand organically evolved into a clothing line, with an emphasis on denim cut-offs. Luckily, those cool girls flocked to one of a kind denim, and before she knew it, Genuine Gems were in demand - especially during the blissful summer months in Seattle.

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